![]() ![]() She consults and speaks to a diverse range of clients, including Google, the World Bank, Microsoft, and Morgan Stanley. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.ĭorie Clark is a marketing and strategy consultant and frequent contributor to the Harvard Business Review, Entrepreneur, and Forbes. The key is to recognize your own value, cultivate your expertise, and put yourself out there.įeaturing vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Stand Out teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. ![]() Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. But becoming a “thought leader” is a mysterious and opaque process. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. ![]()
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